Audemars Piguet at ART Basel 2016
Audemars Piguet presented a new series of moving image and photographic works by Dan Holdsworth at the Audemars Piguet booth, designed by Sebastian Errazuriz, in the Collectors Lounge at Art Basel (16 – 19 June 2016).
As already mentioned, the lounge is designed by Chilean born, New York-based artist and designer Sebastian Errazuriz. The theme of the stand is based on ‘Water and Ice’. And when I asked him what was behind the idea of the design he answered:
“whats incredible, because of the snow and the ice Le Brassus for long time it has always been isolated. so for six to nearly eight months a year they were blocked out. so this notion that you are completely isolated was actually what gave them the time to develop their technology. they had nothing else to do. so this problem becomes actually something benefitial for them and for us. why not bringing back that driving force as a concept. Originally we wanted a qiant slab of ice inside this space. Audemars Piguet was interested, Art Basel was like: no way it is happening. so we started thinking how do we symbolize this idea in a more economically responsible way.”
The result of his idea is what you can see in the photos below. Sebastian created the design of the booth around the theme of ice, water and winter in the Vallée de Joux. I personally like the ice tank that you can see in the first photo the best. I can stare at it forever!
Another thing that I found out at the press conference was, that the design is inspired by one of Sebastian’s childhood memories. The memory of water dripping into a bucket and the distinct natural rhythm that this caused. Taking inspiration from the visual design codes of ice formations and the beautiful snowed winters in Le Brassus and the Vallée de Joux, the new collectors lounge features a more spacious and luminous design language that resonates with contemporary creative energy. The design reflects the clean purity of nature and the presence of time.
I really like the new Audemars Piguet booth and I could relate very much to the ideas behind the design by Sebastian Errazuriz. Above and below you can see the art deco inspired lamps that fit perfectly into the whole design of the lounge.
WHO IS SEBASTIAN ERRAZURIZ?
Artist, designer and activist Sebastian Errazuriz has received international acclaim for his original and provocative works on a variety of areas and disciplines. Tackling everything from political artworks to giant public art projects, experimental furniture to product design and women’s shoes to motorcycles, Sebastian’s work is always surprising and compelling, inviting the viewer to look again at realities that were often hidden in front of their own eyes.